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Whether entering new markets or expanding core offerings, companies of all kinds can achieve their growth directions with PARC. We help our clients overcome the barriers between ideation and implementation because we can prototype and create IP with manufacturing or scaling in mind, and because our approach to innovation places as much importance on people as it does on technology.
For each engagement, we form a custom, multidisciplinary team that provides exactly what’s needed to reach your goals. But we’re not just "research for hire": our clients benefit from PARC's open innovation business model, because they’re leveraging our collective experience -- across diverse clients, industries, cultures, and disciplines -- to reduce their risk and accelerate time to market.
"Companies are trying to leverage their crown jewels...PARC is a jewel discovery jeweler and can be catalytic for companies to have a path out...that they are not seeing." -- Geoffrey A. Moore, talk on "Escape Velocities", 2012
"That resurgent hotbed is PARC... Part of the magic lies in the current business model...But much of the magic arises from the PARC culture which, like the original, nurtures practical creativity..." -- Harvard Business Review blog, "Reinventing Innovation at PARC", 2011
SPOTLIGHTS:
creating
You know the general direction you’d like to go in, or general vision you’d like to explore. Or maybe you have a hunch about a technology shift looming over the horizon. We create this offering for you by helping move it from concept to reality. This may involve identifying your customers’ unmet needs to help discover the best opportunity for you. [just a few example engagements]
co-developing
You have a specific direction or vision you’d like to realize. Or you have a nascent technology you want to take further, and need to draw on some of the technology and expertise we’ve already invested in to get there. We work with your internal R&D team to further develop and customize the technology platforms and prototypes for your market or application needs. [just a few example engagements]
enabling
You’re missing a key piece of the puzzle and lack the resources to do it in house. Or you’re looking to build your internal capabilities beyond just patents. PARC provides access to the specialized expertise, services, IP, and know-how to meet your goals. For startups, this often also includes access to the capital-intensive infrastructure and network that would not otherwise be available to them. [just a few example engagements]
FEATURES:
for startups
Going beyond typical entrepreneur-in-residence and spin-out models, PARC provides -- in addition to the above -- access to specialized expertise, infrastructure, and networks not typically available to startups. [related release]
for government
PARC partners with enterprises, ventures, universities, and consortia to address the full spectrum of government project outcomes, from exploring concepts to delivering full-featured prototypes into the field.
a note on IP:
PARC has extensive expertise and processes in place for optimizing intellectual property (IP) portfolio creation and protection. Unlike universities or design firms, PARC specializes in “reducing to practice” this IP for industry scale and application.
Our goal is to provide our clients with the secure, firm foundation they need to create and protect business value in their field of use. We do this in the context of our clients’ business needs and both parties’ IP portfolios. We also combine rights generated during client engagements with access to our extensive background IP, including licenses and know-how transfer.