Barbara is a Senior Market Analyst in PARC’s venture services group, The Refinery. She brings 20+ years of marketing experience from the healthcare and software industries. Prior to joining PARC, Barbara was an independent marketing consultant for multiple clients including startups, Fortune 500 corporations, and non-profits. Having worked in both B2B and B2C environments, she has launched over 10 products and contributed to multiple successful exits. Past medical/healthcare project areas include audiology, surgical oncology, venous surgery, nanotechnology, urology, and general surgery. Past software project areas include digital asset management, global trade, and mobile instant messaging. Barbara holds a BA from Mount Holyoke College in International Relations, and a MIM from the Thunderbird School of Global Management.