Laura Murdock is the General Manager of PARC’s AI Software New Ventures. Her business unit is responsible for building and launching high value new software solutions that are powered by PARC’s leading-edge AI capabilities. The initial software offering is a document authoring “assistant” that helps sales and proposal management teams respond more quickly to RFPs. This AI-powered B2B SaaS solution was released commercially this year and leverages PARC’s years of expertise in Natural Language Processing. Laura has prior experience with commercialization of new technologies, early stage startups and “intrapreneurship” at a public company. She has built high-performing teams that have launched successful software and services businesses and she is excited to do that again within PARC. Her past roles include GM (at PacTel, now AT&T), VP Marketing & Strategy (at OnDisplay, now part of OpenText), Senior Engagement Manager (McKinsey) and Major Account Sales (HPE). She holds an MBA with distinction from Harvard Business School and a BA summa cum laude from Duke University. Laura is active in the local startup community and currently sits on the Advisory Board of an accelerator program for AI-based B2B startups. She volunteers with several educational organizations and is keen to promote educational opportunities for young people particularly in the area of entrepreneurship.