Soichiro Iga has extensive experience in integrating technology-centric innovation and human-centered innovation, leveraging ethnographic approaches. Application areas include: electronic whiteboard systems, RFID systems, tabletop computer systems, remote collaboration systems, among others. He has also translated into Japanese a number of books written by Dr. Donald A. Norman, guru of cognitive science and human-centered design. He leads PARC’s Innovation Services and ethnography business in Japan. Based in Japan, he works directly with clients, commercial work, and project management. Dr. Iga received his Ph.D. and master's degree from Keio University. In addition to working at PARC, he is a guest research fellow of Keio University Global Security Research Institute.