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James Glasnapp

James Glasnapp is a UX researcher with over 15 years experience executing primary cross-cultural research both in the U.S. and internationally. James motivates clients to look beyond the obvious and imagine future possibilities. His inspiration lies in finding opportunities to use ethnographic data to achieve process and technological innovation with respect to human interaction.

As a Senior Member of PARC’s Research Staff, James’ areas of expertise include ethnography, evaluation, planning, behavioral therapy, modeling, requirement analysis, competency transfer, advertising, and public health. He was responsible for co-developing a model for human-display interaction with PARC computer scientists based on ethnographic observations, and he previously managed PARC’s Workscapes and Organization Team. His most recent work includes projects in the transportation, health, and personal beauty industries.

Dr. Glasnapp received his Ph.D. and masters degree from the University of California, Berkeley, and was later invited back to be a visiting professor, where he taught a class in Program Planning and Evaluation. He has also studied at the Academy of Intuition Medicine in Sausalito, California, where he received his Masters Certification in Intuition Medicine, Intuition, and Energy Healing in 2014. Aided by his work in the area of intuition and insight, he seeks to always ask the right questions in the right ways within the research environment.


PARC publications

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Understanding Dynamic Pricing for Parking in Los Angeles: Survey and Ethnographic Results

Human Computer Interaction International 2014

6 February 2014


The Camera Doesn’t Lie: Rapid Observation to Create Better Customer Experiences

17 December 2013

In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.


Integrating local and remote worlds through channel blending

ACM Conference on Computer Supported Cooperative Work

11 February 2012



Ethnographic study of projector use

YouTube (public video)

28 June 2009





focus areas




in the news   view all 

Mobile Ordering Lets Customers Cut in Line — and That’s a Problem
26 February 2017 | Venture Beat

What Carpoolers Really Want
14 December 2016 | The Atlantic: CITYLAB

Nine Requirements for a Successful Private Ridesharing System
29 November 2016 | TechCrunch


events   view all 

Building Compelling Value Into Smart Homes (panel)
17 May 2018 | Santa Clara, CA  

PARC Innovation Lab: A Blueprint for Innovation Leadership
16 September 2014 - 17 September 2014
PARC | Palo Alto, CA

Integrating Local and Remote Worlds Through Channel Blending
15 February 2012 - 15 February 2012 | Seattle, WA