Developing a Great User Interface, a Netflix Case Study

Netflix has a long history of delivering one of the most simple and elegant user experiences on the web. It has proven essential to provide a highly personalized web experience to millions of Netflix Members. Netflix invented the now ubiquitous 5-Star Rating widget interaction that is used across the web today. The continued use of Ajax and other rich web technologies has been core to the Netflix experience ever since.

This presentation will detail many of the innovative Netflix website features and how they came to be a part of the user experience. Following a handful of features, this will take you through the company culture, development process -- from concept to user-testing, to website-testing and out to launch. Learn about which design patterns have resonated well with users (and why) and which ones were left on the cutting room floor.