Do men heal more when in drag? Conflicting identity cues between user and avatar

Details

Event ACM CHI 2011
2011 May 7-12; Vancouver, BC, Canada

Speakers

Nicholas Yee
Ducheneaut, Nicolas
Event

Do men heal more when in drag? Conflicting identity cues between user and avatar

Studies in the Proteus Effect have shown that users conform to stereotypes associated with their avatars appearance. In this study, we used longitudinal behavioral data from 1,040 users in a virtual world to examine the outcome of conflicting identity cues between user and avatar. We found that false gender stereotypes become true in the virtual world as users perform expected gender roles when they gender-bend.

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