Driving Adoption through Innovation: The Alltel Celltop Case Study (Mobile Widget Platform)

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Event

George E. Pake Auditorium 2007-07-10

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Event

Driving Adoption through Innovation: The Alltel Celltop Case Study (Mobile Widget Platform)

Mahin will discuss the ideation, design, development, and nascent success of the Alltel Celltop, the first widely deployed mobile widget platform that was released in January 2007. The patent pending Celltop has won numerous industry awards including Best in Show at CTIA 2007 and the Technology Innovation Award at MeM '07. frog design developed Celltop from idea to shipping as a standard application on multiple Alltel handsets in under a year and it is already producing measurable results. It's a great example of innovation and design driving adoption and revenue.

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