Early Technology Marketing Efforts: An Evening with Regis McKenna
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Speakers
Early Technology Marketing Efforts: An Evening with Regis McKenna
Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?
Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts.
Additional information
Our work is centered around a series of Focus Areas that we believe are the future of science and technology.
We’re continually developing new technologies, many of which are available for Commercialization.
PARC scientists and staffers are active members and contributors to the science and technology communities.