Go with the Flow: Patterns for Onboarding and Virality in Social Interfaces [and] That Resonates with Me! How to Change the World One Presentation at a Time

Details

Event

George E. Pake Auditorium, PARC 2010-10-12

Speakers

Erin Malone
Nancy Duarte
Event

Go with the Flow: Patterns for Onboarding and Virality in Social Interfaces [and] That Resonates with Me! How to Change the World One Presentation at a Time

Go with the Flow: Patterns for Onboarding and Virality in Social Interfaces
Erin Malone, Tangible UX

Designing social sites and experiences can't be done without considering the entire evolution of flow across several important facets. It's not one thing that will make or break a user's ability to engage, but rather the flow across different aspects of interaction that, when woven together, create a whole greater than the parts together.

In this session we will explore the onboarding and viral virtuous cycles—flows—that are prevalent in the social landscape. These clusters and groups of interaction patterns and processes come together like puzzle pieces, creating rich, engaging experiences.

In this flow we will discuss invitations, registration, welcoming, engagement, sharing and other methods which start this virtual cycle over again, with the ultimate goal of getting people into your social experience—and having them bring their friends along.

That Resonates with Me! How to Change the World One Presentation at a Time
Nancy Duarte, Duarte Design

If you say "I have an idea for something," what you really mean is "I want to change the world in some way." You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancestors. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. Humans love to create. And creating starts with an idea that can change the world.

"The only reason to give a speech is to change the world." --John F. Kennedy

Presentations are the lingua franca of business and those who master communicating with them rise faster than their peers, reach more customers than their competitors, and turn causes into a groundswell.

Pioneering presentation innovator Nancy Duarte, CEO of Duarte Design, will demonstrate how to apply the methods in her book resonate: Presenting Visual Stories That Transform Audiences, to build meaningful connections with audiences that compel them to action. Her groundbreaking work details a new way of structuring a presentation and connecting with an audience - helping the presenter create a human connection.

Changing the world starts with transforming an audience and an audience will only change if you resonate with them.

In this session, you will learn:

  • Leverage the hidden story structures inherent in great communication
  • Connect with your audience empathetically
  • Create captivating content
  • Craft ideas that get repeated
  • Inspire enthusiasm and support for your vision

This session is for leaders who are tasked with communicating clearly and persuading through verbal communications.

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