Honda’s Creative DNA

Although it has humble beginnings as a venture company, Honda has proven itself as one of the most creative and challenging companies over the past 50 years. Where does this creativity come from? Honda experts will talk about its creative culture, its corporate strategy and its essence.

From an engineer's perspective, Mr. Saburo Kobayashi will address how creative technologies are produced in a small company like Honda. He will provide insight into the Honda culture, work environment and results of the 16-year long airbag research experience.

Honda is a forward-looking company with a unique global view that leads to creative advanced strategy and Honda's great success. Mr. Nobuhiko Kawamoto, founder of the Honda R&D Fundamental Research Center, will discuss his strategy, original vision and management policies. He will address the future of Honda in the automotive industry, global business environment and its strategy.