Information companies are increasingly outsourcing search, content management and social media while retaining the aggregation, structuring, marketing and sales of content. What are the long-term implications for information companies if this trend continues? What kinds of innovation will keep their products fresh and their competitive advantages distinct? In this panel, PARC President and Center Director Mark Bernstein discusses these and other innovation trends (along with Peter Jackson, Chief Scientist, Thomson Reuters; Paul Pluschkell, CEO, Spigit; Michael Tchong, Trend Analyst, Ubercool; and moderator Teri Mendelsohn, President, Mendelsohn Consulting).
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