Location-based advertising : 2009 and beyond

With better support in the newest smartphones for positioning, the opportunity for Location-Based Advertising is bigger than ever before. Will 2009 be the year it finally takes off? Find out on January 27th. The Wireless Communication Alliance's Location-Based Services SIG will host a panel in which industry leaders will talk about technology, measurement, payment models, and the future of location-based advertising.

Moderating the panel is Chetan Sharma, President of Chetan Sharma Consulting and one of the leading strategists in the mobile industry. Chetan has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space, and is the author or co-author of five best-selling books on wireless including Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market (John Wiley, 2008), which has become the industry reference on the subject.

Program Info: Download PDF

-- Brian Levin, Useful Networks

-- Ujjal Kolhi, RhythmNewMedia

-- Ilan Zorman, AdYouNet

-- Blair Swedeen, Placecast

-- David Turner, NAVTEQ

We will also be raffling off two books by Chetan Sharma -- Mobile Advertising: Supercharge your brand in the exploding wireless market and Enterprise Mobility: Applications, Technologies, and Strategie. Raffle tickets will be sold in the lobby for $5/ticket.

Special thanks to our session Host: Kurt Partridge, Palo Alto Research Center (PARC)

Cost: $10 at the door.