Come behind the scenes at PARC to learn The Business of Breakthroughs. Our clients often ask us to teach them “the PARC way”: the human-centered technology innovation methods behind many world-changing inventions—from laser printing to contextual intelligence and printed electronics. Now executives with responsibility for innovation can turbocharge their effectiveness by participating in this exclusive, immersive lab, whether their business is technology or just depends on it. Let PARC inventors and social scientists guide you through putting theory into practice, with hands-on exercises to reinforce short lectures. You will also learn from a series of guest speakers from PARC labs sharing the latest on their leading-edge research and how it is being applied to the challenges of our age. We place a high value on bringing together experienced leaders from diverse business backgrounds, reinforcing everyone’s learning through rich discussions both inside and outside the classroom. At the PARC Innovation Lab you will discover how to unleash creativity, experiment efficiently, explore new business models, and manage innovation in your own organization. From translating insights into groundbreaking products and services to building a more effective innovation culture, you will come away with a wealth of practical approaches you can apply immediately.

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  We welcome individual participants or intact teams participating together. Cancellation policy is below. For any questions or more information, please email customer_service@parc.com. $999 – Early Bird (register by February 7) $1250 – Full Registration Who Should Attend Senior directors and executives from product management, product development, or innovation units who are tasked with leading innovation efforts for their company. PARC Faculty:       Jeremy Clark – Principal, PARC Innovation Services Patrick Cook – Director, PARC Innovation Services Members of Innovation Services Team Additional details and insights on the event and agenda below are available in this Q&A with Jeremy Clark.

Program Outline

DAY ONE:  March 13, 2014, 8:30 a.m. – 5:30 p.m.

8:30 a.m.                     Arrival at PARC:  Registration and breakfast 9:00 a.m. - 12:30 p.m. Welcome Orientation Elements of Effective Innovation We discuss the variety of innovation approaches in use, and what helps or impedes their effectiveness at participants’ companies. We present PARC’s framework for innovation management, including an overview of key principles, processes, tools, and metrics. PARC Innovation in Practice—with Guest Scientist Explore: Gain Empathy Walking in Your Customers’ Shoes Critical to effective innovation management is deciding what the focus of innovation should be. PARC invented corporate ethnography, the science of discovering high-value market needs by observing customers in context. Through hands-on team exercises, you will discover the value of expanding your mental models and developing empathy for customers. 12:30 p.m.                   Lunch 1:30 - 5:00 p.m. Ideate: Insights Inspire Solutions Although everyone has experienced brainstorming sessions, there are techniques that improve the number and quality of ideas a session produces. You will practice many techniques for more effective ideation, including using deep insights as “fodder” and—perhaps counter-intuitively—constraining the ideation activity to stimulate creativity. PARC Innovation in Practice—with Guest Scientist Prototype: Rapid Learning Loops Every organization wants to maximize its Return on Innovation Investment. A key method for balancing breakthrough innovation with smart risk management is through fast-learning loops of rapid prototyping. Again in teams, you will practice iterating through a challenge, improving your solution by incorporating customer feedback into design. 5:00 - 5:30 p.m.           Tour of PARC Discover PARC’s storied history of pioneering innovation, from our original mission to invent “the office of the future”, to our current leading role in Open Innovation. Evening group dinner in Palo Alto

DAY TWO:  March 14, 2014, 8:30 a.m. - 1:00 p.m.

8:30 a.m.                       Arrival at PARC:  Registration and breakfast 9:00 a.m. - 12:00 p.m. Welcome Orientation and Reflections on Day One Develop and Commercialize: The Business of Innovation PARC has championed Open Innovation (OI) for smart commercialization since 2002, and you will learn how OI and portfolio management can help an organization balance technology and market development risk in an agile manner. PARC Innovation in Practice—with Guest Scientist Building for Sustainability: Innovation Practice Transformation Sustained innovation capability does not happen by accident.  We present PARC’s approaches to building diverse, multi-disciplinary teams and the proper role of management in directing and fostering innovation.  Map your organization’s strengths and weaknesses and understand the key imperatives for practice transformation.  We will also discuss how to champion novel ideas and measure the effectiveness of innovation. 12:00 p.m.                     Lunch 1:00 p.m.                       Departures  

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  Cancellation Policy: Cancellations received by February 7, 2014 will receive a full refund. Cancellations received between February 8 – 28, 2014 will receive a refund of 80% of registration purchase price. Registration purchase price will not be refunded for any cancellations received on March 1, 2014 or after and/or if an attendee fails to attend any dates of the training (March 13 - 14, 2014). One substitution per attendee is allowed by notifying PARC prior to the start date. All cancellations and notifications must be received in writing to customer_service@parc.com. Any refunds will be delivered within 4-6 weeks of cancellation date. PARC reserves the right to cancel the event at its sole discretion and at any time with a full refund.