I Can See Clearly Now: How Computer Vision and Deep Learning Improves Recommendations

PARC, a Xerox Company, partnered with Procter & Gamble (P&G) to develop a unique facial analysis system that deploys computer vision and deep learning to enable a deeper relationship with consumers and make product recommendations for P&G’s beauty care business. The Olay Skin Advisor allows consumers to upload selfie photos of their faces for automated analysis of their skin to drive product recommendations. The value and power of computer vision due to the advances in machine learning have allowed for this web-based skin analysis application and advisor tool to create personalized beauty experiences. In this discussion, learn the powers and methods that deep learning brings to the world of visual sensing systems and how it is helping to address consumer dissatisfactions of impersonalized beauty recommendations.