The Relevance of Market Research to User Centered Design
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Speakers
The Relevance of Market Research to User Centered Design
In many organizations, the Market Research group runs focus groups, measures the demand for new products, and evaluates responses to potential ad campaigns. On another branch of the org chart, many BayCHI members work to determine whether users need, like, or can even understand the hardware/software being produced.
This panel of Market Research professionals will present techniques and outlooks that lay out a bridge toward a deeper mutual understanding of Market Research and User Centered Design.
Additional information
Our work is centered around a series of Focus Areas that we believe are the future of science and technology.
We’re continually developing new technologies, many of which are available for Commercialization.
PARC scientists and staffers are active members and contributors to the science and technology communities.