The Relevance of Market Research to User Centered Design

In many organizations, the Market Research group runs focus groups, measures the demand for new products, and evaluates responses to potential ad campaigns. On another branch of the org chart, many BayCHI members work to determine whether users need, like, or can even understand the hardware/software being produced.

This panel of Market Research professionals will present techniques and outlooks that lay out a bridge toward a deeper mutual understanding of Market Research and User Centered Design.