A New PARC: Capturing Business Value from Research Innovation

PARC is at work developing a model that optimally couples its unique class of research innovation with multiple potential paths for creating business value. In the transition from corporate lab, there have been new choices made that seek to balance the research we want to do with the revenue we need to generate. This talk will touch on the business values that have shaped research directions and how the research has generated business opportunities.

Presenter(s)

Mark Bernstein has led one of the world's premier centers of innovation since 2001. He was named President and Center Director at this time to lead PARC in its transition from Xerox research division to independent research company. Under Bernstein's leadership, PARC has broadened its research agenda and developed areas of commercial focus while retaining close strategic ties with Xerox Corporation.