Creating Enchantment with Guy Kawasaki
Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the “pillars of enchantment.” In this funny and engaging lecture, Kawasaki explains how to influence people’s hearts, minds, and actions. Guy’s message is that the goal is to bring about voluntary, enduring, and delightful change that enables you to maneuver through difficult decisions, break entrenched habits, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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