Hooked – How to Build Habit-Forming Products

Details

Date Thursday April 10th 2014
Time 5:00-6:30pm (5:00-6:00 presentation and Q&A, followed by networking until 6:30)
Venue George E. Pake Auditorium, PARC

PARC Forum


Hooked: How to Build Habit Forming Products with Nir Eyal

To register for the event – please click here.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? 

Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework for designing better products. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.

Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

Companies need to know how to harness the power of hooks to improve peoples’ lives. At this PARC Forum, attendees will learn:

– The common design patterns of habit-forming products.

– The stages of habit formation and how to optimize for user retention.

– An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 

– Practical steps for leading a habit design process to ensure your product is used regularly.

Presenter(s)

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, The Atlantic, and Psychology Today. He is the author of Hooked: How to Build Habit Forming Products.

Additional information

Focus Areas

Our work is centered around a series of Focus Areas that we believe are the future of science and technology.

FIND OUT MORE
Licensing & Commercialization Opportunities

We’re continually developing new technologies, many of which are available for Commercialization.

FIND OUT MORE
News

PARC scientists and staffers are active members and contributors to the science and technology communities.

FIND OUT MORE