Innovation: Design — Is ‘design’ innovation??

This PARC Forum invited expert talk is part of a special series with 10 speakers on 10 aspects of innovation… because we’re celebrating the “Power of 10” years of practicing open innovation (since being incorporated as an independent subsidiary in 2002)! View other talks in this series here. If you’re not already a member of the PARC Forum invited expert series mailing list, you can sign up for advance announcements via email or feeds here.

Presenter(s)

Don Norman is cofounder of the Nielsen Norman Group, an IDEO fellow, Trustee of IIT’s Institute of Design (Chicago), and former Vice President of Apple. He is a member of the National Academy of Engineering and a fellow of the American Academy of Arts and Sciences, and was awarded the Benjamin Franklin medal in Computer and Cognitive Science. Don is professor emeritus of computer science and design at Northwestern University and of both psychology and cognitive science at the University of California, San Diego; has been a Distinguished Visiting Professor of Industrial Design at Korea’s Advanced Institute of Science & Technology (KAIST); and has honorary degrees from the University of Padua in Italy and the Delft University of Technology in Netherlands. Don has authored numerous books, including Design of Everyday Things, Emotional Design, and Living with Complexity. He likes the fact that in addition to being named as one of the world's most influential designers, Business Week also labeled him a curmudgeon. "Question everything," he argues, "for questioning and debate provides deep understanding."