The truly “kick-ass” people in our organizations, don’t wait for permission to lead, innovate, or strategize. They do what is right for the firm, regardless of status. They bring a combination of “curiosity and passion” which Thomas Friedman once said “are key components in a world where information is readily available to everyone and global markets reward those people.” There’s a different set of rules and assumptions by which we’ll thrive and succeed in this new, networked society, and it comes down to this: while you can be a rebel or a subversive without being a leader, you can rarely be an effective leader without also having a little bit of rebel in you.
As a strategist and author, Nilofer Merchant has earned a reputation for helping companies win markets and institute a culture of innovation. Having worked with a number of major Fortune 500 corporate brands -- such as Adobe, Autodesk, Apple, HP, Symantec, Nokia -- as well as web 2.0 startups, Merchant knows how to share practical advice that works.
Merchant has been a founder and CEO of a multi-million dollar services company; been VP of a startup earning the initial millions that allowed for a successful exit; ran the P&L for a $200M division (and grew it to a nearly $300M); and has advised many Fortune 500 firms' C-suite in make-or-break situations.
Merchant most recently authored The New How, a book that helps big organizations act "flatter" and be more nimble. She is a regular Harvard Business Review contributor and has written for BusinessWeek, Forbes, and AdAge. Through successes and failures, Nilofer has honed a framework for solving tough problems including MurderBoarding™.
Our work is centered around a series of Focus Areas that we believe are the future of science and technology.
We’re continually developing new technologies, many of which are available for Commercialization.
PARC scientists and staffers are active members and contributors to the science and technology communities.