The New Design School Initiative at Stanford

David Kelley is a California-based entrepreneur, educator, engineer, and venture capitalist. Fortune magazine named him as one of its “People to Watch” and described him as “the most sought-after design engineer this side of Thomas Edison.” He is the founder and CEO of IDEO Product Development, America’s largest independent design and development firm. IDEO employs over 400 experts in diverse fields including industrial design, mechanical and electrical engineering, human factors research, architecture, interior design, business strategy, software, and interaction design. Visit IDEO at http://www.ideo.com.

At Stanford University, David Kelley is a tenured professor in the school’s innovative Product Design program and the Donald W. Whittier Professor in Mechanical Engineering. He is especially interested in new product development methodology from inception to production with an emphasis on user-centered design. The Product Design program, a joint program with the art department, blends innovation, human values, and esthetic concerns into a single curriculum. Kelly also teaches in the Human Computer Interface program, which is a joint program with computer science. When Stanford recently published a 100-year retrospective on the 100 individuals who most epitomized its tradition of academic excellence, Kelley was recognized for encouraging “the melding of can-do spirit with limitless imagination”.

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