The open enterprise: the risks & rewards of social media at work


Date Thursday June 11th 2009
Venue George E. Pake Auditorium, PARC

PARC Forum

“Generation Facebook” has brought social networks into the corporate environment. Companies are starting to capitalize on the combined power of individualized behaviors, social dynamics, and collaboration. How? What’s going on with the adoption of social media tools and practices in the enterprise? This talk will answer that question, and describe businesses that are exploring the use of Open Enterprise concepts and technologies, including those that haven’t quite succeeded in transforming their organization through deep, enterprise-wide adoption.

Following a 20-minute overview, PARC director of business development Lawrence Lee will join Chris Morace on stage to discuss the benefits and challenges of these applications. What are the Web-based social values that clash or blend with typical enterprise managerial approaches? How should management change to become more consistent with emerging online communities based on collaboration?



Chris Morace joined Jive Software in 2007 to lead its Social Business Software product strategy and oversees engineering, product management, and product marketing. He brings with him a 15 year track record for building high-growth, high-value businesses in the technology sector. Prior to joining Jive Software, Chris held executive positions at Sindhara, an innovator in next generation digital media; Awaken, a startup focused on enabling the consumer transition to digital audio; and Mercury, the global leader in business technology optimization (acquired by Hewlett-Packard). Chris holds a B.S. in Biological Sciences from Stanford University with Honors in Humanities.


Additional information

Focus Areas

Our work is centered around a series of Focus Areas that we believe are the future of science and technology.

Licensing & Commercialization Opportunities

We’re continually developing new technologies, many of which are available for Commercialization.


Our scientists and staffers are active members and contributors to the science and technology communities.