Datalase and PARC Partner to Develop Revolutionary Inkless Photonic Printing Solutions

Press Release

November 13, 2017, Palo Alto, CA: DataLase, the market leader in inline digital printing of products and packaging, and PARC, a Xerox company, announced a strategic partnership and lease signing agreement. The companies will work together to develop cutting-edge photonic printing solutions based on the DataLase award-winning, laser-reactive, color-change pigment technologies.

The deal will accelerate the development of new laser-based hardware solutions that are optimized for use with DataLase color-change pigment technology to digitally print on a variety of products and packaging.

DataLase, a SATO company, will collaborate with PARC to specifically advance its inkless multi-color Infinity technology platform, and has signed a lease agreement to establish a development office and innovation suite to operate inside the PARC facility in Palo Alto, CA.

Andy Wragg, CEO at DataLase, said, “Working at PARC will give DataLase and our parent company, SATO, access to cutting-edge technology facilities to develop new and unique photonic printing solutions, based on our latest color-change pigment technologies. We will also have access to other pioneering and innovative companies and technological advances that will extend our capability to deliver unique solutions that connect brand owners with consumers around the world.”

By leveraging world-class research and expertise across multiple technologies, PARC provides breakthrough capabilities that very few organizations can deliver. Working with strategic partners to help develop innovation solutions, PARC helps take the risk out of deploying technologies and strategies that could revolutionize entire industries.

The new multi-color Infinity platform will revolutionize the way that brand owners can connect with consumers through products and packaging. Digital printing of variable data and the personalization of products is a rapidly growing trend as consumers demand more individual relevance from brand driven marketing campaigns. Integrating printing at the point in the supply chain where it creates most value for the brand is a key challenge faced by the industry, but inkless solutions based on DataLase technology can meet these increasing demands. Applications for the variable printing of text, graphics, and barcodes on labels, flexible film, and folding cartons can all benefit from this unique solution.

“PARC’s open innovation business model is a perfect fit for the DataLase team,” said Antonio Williams, Manager, Printing Innovation Portfolio at PARC. “We’re excited to have their team here at PARC collaborating with our researchers to develop the inkless multi-color photonic print technology. DataLase is bringing a unique solution to market and we are looking forward to working together.”

SATO President and CEO, Kaz Matsuyama, commented, “PARC is an international leader in technology innovation and we are excited to work together in areas that have the potential to transform our industry and drive game-changing B2B2C innovation. We will leverage the partnership to realize our vision of enabling emotional connections between brands and consumers through truly individualized packaging.”

About DataLase

DataLase Ltd., a SATO company, is a leading inline digital printing company. Headquartered in Widnes, Cheshire, UK, DataLase works with a selection of market leading strategic partners across inks and coatings, substrates and brands to deliver revolutionary solutions for inline digital printing of products and packaging. The mission of the company is to deliver innovative, cost effective, high speed digital printing solutions to brand owners that provide the enhanced quality, operational efficiency and marketing capability to grow brand value and protect market share. For further information, please visit our website and follow us on Twitter, LinkedIn and Facebook. For more information on SATO, please visit

About PARC

PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients’ businesses. To learn more about PARC, check out @PARCInc, visit, or contact

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