PARC and the Australian Information Industry Association (AIIA) Partner to Offer Innovation Insights to Global Companies

Press Release

Palo Alto, CA — PARC, a Xerox company, and the Australian Information Industry Association (AIIA) today announced a partnership to offer Australian companies the ability to leverage Silicon Valley innovation, offering new ways to gain insights, develop new technologies, and launch innovative product offerings. The partnership also offers these companies access to a broad set of ecosystem innovation partners.

“I was delighted to meet with PARC over a year ago and work with them to help Australian businesses, government, academia, and research organizations leverage PARC’s innovation and research capabilities to enhance the innovation agenda of our nation,” said Kee Wong, Chairman of AIIA. “PARC will bring the Silicon Valley culture for collaboration and open innovation, and provide a conduit into Silicon Valley for Australian companies. AIIA’s role as the technology industry leader in Australia is committed to our ongoing drive to advance Australia’s growth through innovation, and our strategic partnership with PARC is an important step in realizing that promise.”

PARC provides a variety of technology expertise including computer vision, predictive analytics, and user-centered innovation consulting to public sector and commercial clients embracing the shift towards smart, adaptive products and valuable data streams, often described as the Internet of Things (IoT). “The IoT market is predicted to become a $6 trillion market by 2021, and no single company can develop comprehensive solutions on their own,” said PARC CEO Stephen Hoover. “This partnership enables technology, design, consumer, and commercial organizations to work together to bring novel industrial and consumer solutions to market. We’re looking forward to working with AIIA’s member community to understand what users want and to develop the technology to match that need.”

PARC’s User Experience researchers understand how to discover end user needs in order to ensure technology solutions are designed to meet them. PARC helps organizations reduce go-to-market risk by validating critical unknowns at early stages of technology exploration. The innovation center’s multidisciplinary approach offers a broad approach, yet, it has deep expertise in technology areas including machine learning, data analytics, computer vision, deep learning, printed electronics, and more, as well as understanding of a variety of vertical markets including healthcare, transportation, smart cities, etc. PARC has built its innovation best practices capability in training and consulting, which offers clients an easy way to get started in their collaboration with PARC and AIIA.

“This partnership gives AIIA members a window into PARC’s approach to innovation, design process, and deep understanding of how innovation can take shape within an organization, ultimately helping them offer new products to customers,” said Rob Fitzpatrick, AIIA CEO. “We’re looking forward to working together to help our members accelerate their development and deployment of innovative offerings.”

The collaboration offers Australian organizations the benefit of AIIA’s experience in enabling a network for collaboration and inspiration, and developing compelling content and relevant information. PARC offers its deep expertise in key technology research areas, IP, and strategic innovation processes, taking advantage of PARC’s research scientists and executives.

About AIIA
The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information.

About PARC
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients’ businesses. To learn more about PARC, visit or contact

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