PARC Expands Japan Presence With New Tokyo Office

Press Release

Palo Alto, CA and Tokyo, Japan — PARC, a Xerox company, today announced the expansion of its Tokyo business to continue its successful work in the region. PARC delivers custom R&D, Innovation Services, technology, expertise, best practices, and intellectual property, and works with Fortune 500 and Global 1000 companies, startups, and government agencies.

PARC recently hired Makio Sasa as Japanese Regional Manager and is now announcing its new Tokyo office location, demonstrating its continued focus on the Japanese market. Having a presence in Japan since 2004, PARC has built several client and partner relationships with Japanese companies including Hitachi, Panasonic Corporation, Fujitsu, Dai Nippon Printing, NEC , Honda, Sony, Dentsu, Nomura Research Institute, and others. Makio leads PARC’s Innovation Services team and ethnography business in Japan, and will continue to grow the team to support existing and establish new relationships with corporations based in the area.

“Japan is great place for us as there is a long history of valuing new technologies and innovations,” said Stephen Hoover, CEO, PARC. “As a result, we’ve enjoyed a steady increase in business in Japan, and have established excellent business relationships with many commercial clients who are working on cutting-edge innovations. I am pleased to have Makio join our Tokyo-based team, who are working with clients to foster innovation, and I’m excited and confident that Makio will continue to serve as an excellent regional manager as he grows the business. Makio brings a keen sense of customer and business value creation to our innovation efforts in Japan.”

Especially relevant to the Japanese market, PARC’s Innovation Services practice leverages ethnography to provide Experience Evaluation and Design, User-Centered Technology Innovation, Innovation Consulting, and Innovation Training services. These PARC services help companies identify and act on transformative opportunities for their business, and help them manage internal innovation processes and organizations more effectively. Built on PARC’s proven innovation capabilities, its Innovation Services offerings enable clients to leverage processes, methodologies, and know-how that have helped deliver breakthrough advancements in technology.

Japanese organizations—especially those in manufacturing, automotive, technology, and electronics—are attracted to working with PARC to develop their own culture of innovation, which is considered vital to competitiveness and economic growth in Japan. PARC has held two successful Innovation Workshops™ in Tokyo, and will continue to offer innovation events to global organizations located in Japan.

PARC’s new Tokyo office is located in the Entrepreneur Group for Growing Japan (EGG) of Mitsubishi Estate at Marunouchi.

About PARC
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients’ businesses.


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