A Muddle of Models of Motivation For Using Peer-to-Peer Economy Systems

Details

Event SIGCHI Conference on Human Factors in Computing Systems CHI2015

Authors

Victoria M E Bellotti
Technical Publications
April 18th 2015
This paper reports on a study of motivations for the use of peer-to-peer or sharing economy services. We interviewed both users and providers of these systems to obtain different perspectives and to determine if providers are matching their system designs to the most important drivers of use. Our study shows that the general motivational model suggested by providers explanation of their systems designs does not match well with what seems to be most important for users. Providers place great emphasis on idealistic motivations such as creating a better community and increasing sustainability. Users, on the other hand are looking for services that provide what they need whilst increasing value and convenience. We discuss the divergent models of providers and users and offer design implications for peer system providers.

Citation

Bellotti, V. M.; Ambard, A.; Turner, D.; Gossmann, C.; Demkova, K.; Carroll, J. M. A Muddle of Models of Motivation For Using Peer-to-Peer Economy Systems. SIGCHI Conference on Human Factors in Computing Systems CHI2015. 4/18/2015

Additional information

Focus Areas

Our work is centered around a series of Focus Areas that we believe are the future of science and technology.

FIND OUT MORE
Licensing & Commercialization Opportunities

We’re continually developing new technologies, many of which are available for¬†Commercialization.

FIND OUT MORE
News

PARC scientists and staffers are active members and contributors to the science and technology communities.

FIND OUT MORE