Online gaming motivations scale: development and validation

Details

Event ACM Conference on Human Factors in Computing Systems (CHI 2012)

Authors

Nicholas Yee
Ducheneaut, Nicolas
Technical Publications
May 10th 2012
Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,072 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.

Citation

Yee, N.; Ducheneaut, N.; Nelson, L. Online gaming motivations scale: development and validation. ACM Conference on Human Factors in Computing Systems (CHI 2012); 2012 May 5-10; Austin, TX. NY: ACM; 2012; 2803-2806.

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