With expertise in domestic and international work in ethnography, evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health, James Glasnapp motivates clients to look beyond the obvious and imagine future possibilities. He is inspired by opportunities to use ethnographic data to achieve process and/or technological innovation with respect to human interaction.
James is currently interested in how ethnographic observations of information flow in hospital and clinic settings during transitions to EMRs can facilitate improvements in work practice and streamline processes. He conducted ethnographic research in eight countries on a multi-national global account sales team to inform the development of PARC technologies that improve the way distributed teams will work in the future. He also co-developed a model for human-display interaction with PARC computer scientists based on ethnographic observations. James also previously managed PARC's workscapes and organization team.
Dr. Glasnapp received his Ph.D. and masters degree from the University of California, Berkeley, where he was an award-winning educator. He is an avid competitive swimmer and hiker.
In this white paper, learn:
- How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
- When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
- How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX
Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.
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