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James Glasnapp

With expertise in domestic and international work in ethnography, evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health, James Glasnapp motivates clients to look beyond the obvious and imagine future possibilities. He is inspired by opportunities to use ethnographic data to achieve process and/or technological innovation with respect to human interaction.

James is currently interested in how ethnographic observations of information flow in hospital and clinic settings during transitions to EMRs can facilitate improvements in work practice and streamline processes. He conducted ethnographic research in eight countries on a multi-national global account sales team to inform the development of PARC technologies that improve the way distributed teams will work in the future. He also co-developed a model for human-display interaction with PARC computer scientists based on ethnographic observations. James also previously managed PARC's workscapes and organization team.

Dr. Glasnapp received his Ph.D. and masters degree from the University of California, Berkeley, where he was an award-winning educator. He is an avid competitive swimmer and hiker.


PARC publications

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Understanding Dynamic Pricing for Parking in Los Angeles: Survey and Ethnographic Results

Human Computer Interaction International 2014

6 February 2014


The Camera Doesn’t Lie: Rapid Observation to Create Better Customer Experiences

17 December 2013

In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.


Integrating local and remote worlds through channel blending

ACM Conference on Computer Supported Cooperative Work

11 February 2012







focus areas




blog posts   view all 

Ethnography in Industry: Methods Overview
posted 23 May 2014


in the news   view all 

PARC Tackles Parking
9 July 2013 | Bacon's Rebellion

Make Your Outlook Inbox Smarter with Meshin [INVITES]
30 August 2010 | Mashable


events   view all 

PARC Innovation Lab: A Blueprint for Innovation Leadership
16 September 2014 - 17 September 2014
PARC | Palo Alto, CA

Integrating Local and Remote Worlds Through Channel Blending
15 February 2012 - 15 February 2012 | Seattle, WA