By revealing and applying insights about what people actually do, PARC ethnographershelp companies stay ahead of the competition.
PARC's Cleantech research program harnesses deep, multidisciplinary competencies to address industry problems that are too complex to solve within a single domain of expertise.
Cleantech solar energy ∙ clean water ∙ adaptive energy ∙ carbon-free fuels
Enterprise & "Web 2.0" Knowledge Systems augmented social cognition & collective intelligence ∙ social software system design and evaluation ∙ social network analysis
Natural Language Processing natural language search ∙ text analytics ∙ machine translation ∙ question-answering systems
Ethnography opportunity discovery & concept development ∙ workscapes, practices, and process innovation ∙ user-centered design ∙ capability transfer