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BOOKS:

Ubiquitous Computing for Business

 

In Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365 (Financial Times Press, March 10, 2011), Bo Begole shares how companies can incorporate this game-changing technology into their products, services, processes, and strategies while mitigating their risks, making better decisions about "build vs. buy," and sorting hype from real value. Conceived at PARC in the 1990s, the paradigm of ubiquitous computing – pervasive, mobile devices; embedded sensors and data; and seamless integration across physical and digital worlds – has recently exploded in the form of pervasive personalized devices and services. From the Web to the iPod, smart phones to social networks, “Ubicomp” technologies continue to interweave computing more deeply into human life than ever before, enabling massive new industries and destroying companies that cannot adapt.  The book describes the general capabilities that Ubicomp technologies create, the limitations they face, and their impact across industry categories. The book describes proven strategies for leveraging Ubicomp technologies to drive business value, illustrated with a number of real-world innovation case studies.

 
citation

Bo Begole. Ubiquitous computing for business. Upper Saddle River, NJ: Financial Times Press; 2011.