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Enterprise & "Web 2.0" Knowledge Systems
Optimizing social software platforms to help enterprises better coordinate and maximize insights from collaboratively co-created knowledge systems
Web 2.0 tools – including blogs, wikis, social bookmarking, and social networking – are making significant inroads within the enterprise. The reasons seem obvious: they’re easy to use, and they help people communicate, remember, and make connections.
What’s not as easy to understand is how to make them work well. What are the underlying motivations and interactions that make them more effective and useful? What design issues can make a social system take off instead of limp along?
"AUGMENTED SOCIAL COGNITION"
PARC researchers are defining a new research area that builds on our pioneering work in information foraging and the observation that people have become social information foragers – spending more time in web-based social networks to share information, communicate, establish bonds, and collaboratively co-create knowledge. So our researchers define this new research into augmented social cognition as the "enhancement or augmentation of a group of people’s ability to remember, think, and reason". |
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PARC Solution & Approach
PARC researchers study social software systems to address these questions, and guide enterprises and startups in designing and optimizing these systems.
Our approach:
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combines cognitive theories, data mining, and user studies to save our clients time and expense from trial-and-error experimentation;
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offers advanced prototypes of next-generation systems that we can customize to fit specific needs by working collaboratively with clients and partners.
Example: WikiDashboard
With wikis, trust and provenance – who wrote this content and should I believe it? – can be a problem, so one way to increase the quality of wikis is to increase the transparency of editing activity.
As a prototype example, PARC developed a visual representation of editing activity for Wikipedia called "WikiDashboard". By making it easy for readers to see the top editors for any wiki page along with what edits they made, WikiDashboard motivates editors to be more rigorous and encourages them to be more active through positive feedback and recognition.
Check out the tool: http://wikidashboard.parc.com
See guide, comments about the tool, and other posts at: http://asc-parc.blogspot.com/
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| BUSINESS
CONTACT |
Lawrence Lee
Director of Business Development, Intelligent Systems Laboratory
650-812-4756 |
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| KEYWORDS |
collaborative co-creation ∙ collaborative intelligence ∙ collective intelligence ∙ web 2.0 ∙ wisdom of crowds
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